For this business strategist’s brand, I needed to visualize the invisible — how strategic thinking transforms businesses. I conceptualized this as building blocks filling empty spaces — exactly how good strategy identifies and fills business gaps. Breaking from the expected corporate blues and grays, I chose bold, daring colors with intentional yellow highlights drawing attention to key concepts. The handwritten typography and sketched elements mirror the actual process of masterful planning — messy but brilliant moments of ideation that lead to breakthrough solutions. The entire visual system tells you that strategy isn’t just analytical but strongly creative as well. It may require rule-breaking to find new pathways to growth!