Most nutrition coaches focus on restriction and rules, but Surele’s approach is about abundance and sustainable lifestyle changes. I appreciated how the copy ‘You don’t have enough on your plate’ cleverly plays with the double meaning and positions her as the coach who gets that real life is messy. A green and orange palette feels fresh and energetic without falling into a typical health-brand look. Using real food photography and honest messaging on the website blends credibility with approachability. Adding the flowing figure into the logo suggests movement and vitality yet staying professional enough for her certifications. This rebrand makes space for authentic messaging that simply marks her as the practical choice for sustainable wellness. It works; I think I’m convinced!