My mission was clear: create urgency around a timely course launch post-October 7th. The bold UNDEFEATED wordmark is the strong base  — confident without being aggressive. The angled photo treatments and color blocks create visual tension mirroring the subject matter’s complexity. Planned white space prevents the heavy content from overwhelming. The color system does the heavy lifting — red for urgency, blue for trust, yellow for optimism — guiding users through emotional beats. Typography hierarchy keeps dense information digestible across mobile WhatsApp graphics and the full landing page experience. Balancing the serious subject nature with an approachable, modern aesthetic made this thorny topic feel accessible to busy community leaders. Each component strengthened the core message: this isn’t just a course, it’s the response your community needs right now. I wish that my passion for this crucial project for our nation played a part in the launch’s resounding success!